A Note From Our Founder
Why I Stopped Recommending Supplements and Started Formulating My Own
For a decade I wrote the same complex protocols for exhausted patients, piecing together supplements from a dozen different brands. Here is why I finally decided to build the formulas myself.
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A Decade of Writing the Same Prescription
As a functional medicine practitioner, I spend the majority of my days looking at comprehensive lab work. Over the past decade, I have consulted with thousands of patients from all over the world. They come to me when conventional medicine has failed them. They arrive exhausted, frustrated, and overwhelmed by a long list of unexplained symptoms.
For years, my job involved writing down the exact same complex protocols. I would tell someone to buy a specific fermented B vitamin from one brand, a highly specialized magnesium from another, and an antioxidant blend from a third company. I had to do this because no single brand met my clinical standards.
The Problem Became Impossible to Ignore
The flaw in this approach became obvious very quickly. My patients were spending hundreds of dollars every single month. They were taking twenty different pills a day just to hit their baseline nutritional needs.
And even worse, I knew that many of the supplements on the market were filled with cheap binders, synthetic ingredients, or inactive forms of vitamins that the body could not even absorb. I was trying to build a modern, cellular health protocol using entirely outdated tools.
That is the exact moment I stopped recommending a patchwork of different brands and decided to build Longevity Rx.
So I Built the Formulas Myself
I wanted to create the exact formulas I was trying to piece together for my patients. I refused to compromise on ingredient quality. I refused to use standard, ineffective dosages just because they were cheaper to manufacture. Every single product in the Longevity Rx line was built from a place of deep clinical necessity.
Take Liv120
I needed a way to give my patients comprehensive cellular support without making them buy five different bottles of antioxidants. So we combined three things into one cohesive formula:
- Fermented B vitamins
- Glutathione
- Highly specific plant pigments
The fermentation process is crucial. It makes the nutrients highly bioavailable, so your body does not have to work hard to convert them into an active state. They go straight to work at the cellular level.
Or Look at Probiotic Trillion
I was tired of recommending standard probiotics that died in stomach acid before they ever reached the gut. We developed a comprehensive 4-in-1 approach that uses spore-based strains. These strains actually survive the digestive process and colonize in the microbiome, where they can do the real work of repairing the gut brain axis.
Our Standard
Functional Medicine, Bottled.
When you take a Longevity Rx product, you are not just taking another supplement off the shelf. You are taking a clinical protocol refined over a decade of patient care. It is the exact standard of care I use in my clinic, now available in your own home.
Shop the Longevity Rx Line
About the Founder
Dr. Will Cole, IFMCP, DNM, DC
Functional Medicine Practitioner · Founder, Longevity Rx
For over a decade, Dr. Will Cole has worked to find the root cause of fatigue, inflammation, and hormone imbalance for thousands of patients. He built Longevity Rx to put the exact standard of care he uses in his clinic into formulas you can take at home, with no compromise on ingredient qualityor dosage.
Shop the Longevity Rx Line
The Flagship
Start With Liv120
The world's first cellular superfood. One doctor-formulated scoop delivers a full spectrum of health-promoting colors for daily energy and cellular health.
- Fermented, highly bioavailable nutrients that go straight to work
- Red ginseng, black currant, acai, blue turmeric, matcha, and reishi
- Replaces a cabinet of single-antioxidant bottles
Doctor-formulated · Third-party tested · Made from clinical necessity
The Longevity Rx Line
Every Formula, Built From Clinical Necessity
Liv120 Cellular Superfood
A full-spectrum cellular superfood for daily energy and cellular health.
Mag18 Magnesium
Peptide-powered magnesium for deep absorption, restful sleep, and recovery.
MitoMultiply
A methylated multivitamin for energy, metabolic function, and mental clarity.
StemCell Protein
A regenerative protein for tissue renewal and joint health.
Frequently Asked Questions
Why did Dr. Cole start his own supplement line?
For years he pieced together protocols from a dozen different brands because no single company met his clinical standards. He built Longevity Rx to be the exact formulas he wanted for his patients, in one cohesive line.
What makes Longevity Rx different?
No cheap binders, no synthetic fillers, and no inactive forms of nutrients. Every formula uses bioavailable ingredients at clinically meaningful dosages, built from a place of real clinical necessity.
Where should I start?
Liv120, the flagship cellular superfood, is the best place to begin. From there you can add Mag18, MitoMultiply, or StemCell Protein based on your goals.
Can I take several formulas together?
Yes. The formulas are designed to work together as a daily protocol, the same way Dr. Cole layers them for his own patients.
Are the products third-party tested?
Yes. Every product is doctor-formulated and third-party tested for quality and purity.
Functional Medicine, Now in Your Home
Start with the flagship. Liv120 is the same cellular superfood Dr. Cole reaches for first in his own clinic.
Or explore Mag18, MitoMultiply, and StemCell Protein.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.